AID17601: M/s Tikhalal sells pickle and spices across the
country and wants to enter into the international market. The company is known
for its quality ingredients. The company sells the product at a higher price
but customers don’t hesitate to pay the price as the quality is premium. Their
brands Mr. Tikha, Mr. Hara, Mr. Laal, which are various pickles and spices are
a hit brand in the Indian Market. The company has decided to enter in US Market
as it has a major market for Indian pickles and spices.
Question: Explain various Micro and Macro environment factors
that the company should analyze before entering into the international market.
Explain the points with reason.