AID17584: The Indian Banking scenario has undergone a radical
change in the last two decades. While it was once necessary to visit the branch
to carry out various transactions, customers today have access to multiple
platforms to conduct various transactions. Royal Bank of India, a leading bank
in India is facing several challenges with their existing approach of
systematically engaging with their customers and making the correct product
offering. As a result, it is failing to boost its revenues. In order to address
this challenge, the bank plans to use analytics to analyze customer
requirements and journey better. How in your opinion can Royal Bank of India
use analytics to engage better with customers by predicting their behavior?