AID17527: Nestle is planning to come up with a range of coffee-based products such as
face wash, face exfoliating scrub, face mask, face cream, body mist, lip balm,
etc. under its Nestle brand. What is the branding strategy that Nestle should
adopt for this new product range? Suggest how the company can create brand
associations for its new product range leveraging secondary associations from
its existing brand.