AID13176: A Chennai based soft – Drink Company has proposed to launch a new variant of Soft-drink in three flavors lemon, rose, and orange priced at Rs.6 /-, Rs.7/- Rs.8 /-in 300ml bottles. As advertising consultant, develop an advertising campaigning Strategy. What will be your message, who will be your target market and what will be the ideal media mix

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Question: A Chennai based soft – Drink Company has proposed to launch a new variant of Soft-drink in three flavors lemon, rose, and orange priced at Rs.6 /-, Rs.7/- Rs.8 /-in 300ml bottles. As advertising consultant, develop an advertising campaigning Strategy. What will be your message, who will be your target market and what will be the ideal media mix?

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