1st Sem NMIMS Assignments Solution Dec18



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1. Management Theory and Practice
Q1:  M/s Subodh Enterprise is failing to make profit from last five years. The company has no proper vision and direction to follow. The Directors have decided to replace the current leader who shows less concern for people as well as profit. They appoint you as a consultant to guide them on the various types of leader and suggest them one type of leader that will be suitable for this organization with reasons.
Q2:  Mr. Ajay wants to purchase new printers for the organization as the current printers are outdated and the cost per print is high. Whenever the printers stop working the service provided from the company is very poor. It takes them seven days to resolve minor issues. This is affecting the productivity of people. There are seven departments and all the departments printer need to be replaced. Explain the decision making process that Ajay should follow for purchase of best printers for the organization.
Q3:  Mr. Amit is the departmental head of Marketing and has seven employees directly reporting to him. The seven members of the team are never in consensus with each other on major important decisions. There had been heated discussion among them in various meeting scheduled by Mr. Amit. The team members are not having great rapport with Production and R&D departments Head because of lack of coordination within the team. There is total chaos and confusion in the organization. Mr. Amit is worried about the online course that he has joined and has not been able to commit himself for the course. He is not able to give time to solve the assignments, check the MCQs, and participate in the discussion forum which are a part of the course. Mr. Amit s relationship with the seniors is cordial. He doesn t like the Production Department head as the latter doesn t provide him with regular reports and delivery status.
a. Enumerate types of conflicts and identify various types of conflict in the above case?
b. What are the various ways to resolve the conflict?

2. Organizational Behavior
Q1. Shanaya works as a creative head in the entertainment industry, where she is often required to work for long hours. Her reporting authority Kiran is very inflexible who wants the work to be done according to her liking. Shanaya tried to talk to her on several occasions and explain her as well as other team members point of view but in vain, as Kiran would not budge. If anything is not done according to Kiran s way she reprimands Shanaya in front of her peers and subordinates. Kiran would pile Shanaya with excess work and make her work from home even during holidays. Keeping the above scenario in mind, discuss the pitfalls of leadership as demonstrated by Kiran.
Q2. Anay works as a project lead in a pharmaceutical company. He is very famous amongst his team members because of his approach towards them. Whenever his team performs well he always rewards them. This reward comes in many forms like appreciation mail, gift voucher, and acknowledgement certificate. Because of this practice in Anay s team they are regarded as the best performers in the office. Analyse the situation and explain the elements of reinforcement used by Anay.
Q3. Shiva and Sanjay work in an Information Technology (IT) multi-national company (MNC) in the same team as management trainees. They both got selected through campus placement. It has been six months since they joined the company. While filling up their confirmation forms Shiva came to know that Sanjay draws more remuneration than him. This had visibly upset Shiva and he started dumping all his work to Sanjay. The strained relationship between them could be sensed by their colleagues as well. Sanjay probed for this and from one of Shiva s new confidante he came to know the reason.
a. What kind of conflict was between Shiva & Sanjay? Discuss the same with suitable concepts & reasons.
b. How can the conflict be resolved or managed by Shiva. Discuss

3. Business Economics

Q1:  The manager of a company was analysing the trend of the products of its company (Commodity Y) getting replaced by another substitute product available in the market which gives the same level of satisfaction to the consumers. Calculate the rate of Marginal Rate of Substitution and analyse the result.

Combination Units of Commodity Y Units of Commodity X Total Utility
a 40 10 U
b 25 14 U
c 17 19 U
d 10 27 U
e 7 38 U


Q2:  Neha has just completed her MBA and joined a startup company. The company was planning to launch a new product in the market so the management wanted to understand the different factors that can impact the demand and supply of their products in the market. Help Neha to prepare a report on the factors impacting demand and supply of products in the market.


Q3:  Alpha Ltd market share was declining due to high competition in the market so it decided to enter a new segment. It wanted to determine the relationship between change in the quantity demanded of the product due to change in the price of the product in the market. Assume that at the price of 100, the demand for the product is 400 units. If the price of the product increases to 120, the demand decreases to 250 units. Calculate the price elasticity:

a) Using Arc elasticity method

b) Using Percentage method

4. Corporate Social Responsibility
Q1. Climate change is the current focus of business community globally and businesses worldwide are including climate change related considerations in their strategic business decisions as well as long term plans. Choose any one current and live company, Indian or Multinational and explain how it is implementing any two climate change policies /actions to reduce their negative climate change impacts and why do they look at climate change as part of risk management?(refer to the sustainability report of the chosen company)

Q2. With the introduction of Companies Act 2013 for the first time CSR has been legally acknowledged. Study the section 135, CSR rules as well as Schedule VII of Companies Act 2013. According to you explain 10 benefits that will accrue to business as well as society due to this regulation.

Q3. Child labour is a violation of human rights. India is sadly the home to the largest number of child labourers in the world. Children are engaged as household servants and are also employed by hotels, service stations, food stalls, workshops, construction sites, carpet industries, etc. They are even employed in hazardous and unhygienic forms of labour in textile, leather and cracker industries, depriving the children of their childhood, and harming their mental, emotional and physical development & well-being.

a. What according to you are five compelling reasons for the existence of child labour in India?

b. Suggest four strategies/action plan that can be adopted by business to make child labour unattractive and non viable.

5. Information Systems for Managers

Q1. Social media and data analytics are changing the scene for most industries today. It is said that social media played a key role in propelling the Bharatiya Janata Party (BJP) to power in 2014. It is no surprise that with the elections round the corner in 2019, parties are getting their social media warriors ready to help them combat this war in the digital space. In your opinion, can Social media be used to influence voter behaviour? Can political parties actually leverage data analytics solutions to reach out to probable voters? Justify your answer. (10 Marks)


Q2. Malkan Pharmaceutical Industries Ltd. is operating in the pharmaceutical industry with a number of drug formulations in the form of tablets, capsules, powder and syrup. These drugs are available to the patients through chemists or online pharmacies on prescriptions of registered practitioners only. Besides, the company has some over-the-counter products that are available to any person without prescriptions. The company markets its products through a network of wholesalers, who in turn have their retailer network. The company is finding it difficult to maintain the inventory of the stocks that it has at its disposal, warehousing processes and associated transactions including shipping, receiving, put-away and picking. In order to streamline its operations to achieve efficiency, the company is planning to invest in a SCM software. How would this help the company in achieving its objectives? What are the risks in implementing the same? (10 Marks)


Q3. You have been assigned as a project manager to deploy ERP System in a new start-up company having multi-location in India, with standalone and disparate systems. This company has manual processes, a high dependency on people for information, leading to a delay in timely decision making. The organization has embarked on a journey to implement ERP system-duly integrating all process and functions for quality transactions and availability of information.

a. Elaborate the steps you would take for effective implementation. (5 Marks)

b. What are the critical issues that you need to address for the successful implementation of ERP? (5 Marks)

6. Business Communication

Q1. Large organizations where there are many people working closely, create unofficial and informal channels of communication. What is this kind of communication known as and what purpose does it serve in large organizations? List different types of this communication along with drawbacks if any.


Q2. Explain the various forms that non-verbal communication takes which impacts cultural aspect of communication. How does verbal and non-verbal communication relate to each other?


Q3. Zenstar Technologies has the task of collating feedback from its customers before the launch of its new product next fortnight. They need their customers to participate and be forthright in the opinions they present to improvise and make any last minute course corrections to garner the best response for the product launch.

a. Which computer tool for collecting information will be most suitable for the requirements of Zenstar Technologies and why?

b. Advice on how they should conduct the whole exercise of gathering feedback from their customers?

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