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Q1: You are the head of a strategic business unit under ABC Business Group. The Unit is engaged into manufacturing of telecommunication handsets. You are planning to change the strategy at business level and you have chosen ‘product differentiation’ as your strategy. You want the board of directors to approve your decision for which you will have to make a strong case for choosing this strategy. Explain how you will convince the board of directors. (10 Marks)
Q2: You are the strategy consultant to fortune 500 companies and you are asked to conduct a training session for executives of a leading automobile company which is planning to expand its business in international market. This company is based in India. Explain how you will convince the trainees that the global environment is highly complex. (10 Marks)
Q3: You are a CEO of a XYZ Pvt Ltd, a leading FMCG company headquartered in Germany. Your company is planning its expansion in Asia and you are now involved in rigorous analysis of competition in FMCG sector in Asia. In this background, answer the following questions.
a) Use Michael Porter’s Framework for analyzing competitors (5 Marks)
b) How would you analyze competitor’s assumptions?
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