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Marketing Research NMIMS MBA Assignments 2023

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Q1: Compare and contrast qualitative and quantitative research methods. Apollo hospitals wants to investigate the factors contributing to patient satisfaction in their hospitals. Develop a research plant using mixed-method approach and outline the steps you would take to conduct research.

Q2. Netflix is interested in examining the relationship between user interface design and customer satisfaction. How would you design an experimental study to investigate this relationship, and what variables would you manipulate and measure?

Q3. The once-promising metaverse, envisioned as the future of virtual reality, has faced a remarkable and abrupt downfall. Its rise and fall present a unique opportunity to explore the intricate challenges of constructing interconnected virtual worlds. This article investigates the contributing factors to the metaverse’s demise and examines the valuable lessons learned from this ambitious venture. Originally introduced as “Meta,” an offspring of popular media such as “Tron” and “Second Life,” the metaverse gained significant attention and investment frenzy. However, a lack of clear direction and coherent vision for the product ultimately led to its decline. As the tech industry shifted its focus to generative AI, the fate of the metaverse was sealed, landing it among the failed ideas in the tech industry’s graveyard. This short-lived and inglorious ending of the metaverse serves as a harsh critique of the tech industry that once championed its creation. a. Develop qualitative questions for conducting interview to understand if Metaverse has actually failed?
b. Interview 4-5 respondents for with the questions formulated and generate themes to evaluate the future of metaverse?

Q1) After pandemic, the world is looking for more healthy options, which is a threat to fast food companies. Develop a market research plan to identify the challenges faced by McDonalds. Identify the process of customer buying journey using survey method and develop the questionnaire for the same. (10 Marks)

Q2) Conduct a primary data survey on consumers (approx. 50) to understand their behavior and expectations from shopping on ecommerce. Report the results using data analysis using charts, pivot tables and cross tabulations. (10 Marks)

Q3) Amul plans to launch a new range of health juice drinks for children. The objective is to create a nutritious drink that can be given to children as breakfast supplement. The challenge with such drink is to maintain nutritional value along with the taste that would be liked by children.
a. Explain the process in detail to arrive at the creation of your new products. Explain the test marketing process along with justification. (5 Marks)
b. Draft a questionnaire containing approximately 15 questions that would help Amul market to the children. Who would be the appropriate respondent and what technique would be used. (5 Marks)

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NMIMS AssignmentsMarketing Research NMIMS MBA Assignments 2023
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