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1. The New Companies Act of 2013 introduced conditional CSR spend of 2 percent – a first of its kind mandate globally. You have been retained as a CSR consultant by Acumen Logistics Services, a company providing cold storage & transport services Which according to you will be the two or three appropriate CSR initiatives for them from schedule VII and what will be your recommendation/plan on how they should implement them? (10 Marks)
2. In the parking lots of Bangalore, it is a common sight to see provisions made to recharge the car batteries of Reva, the electric car. The way it works is quietly making sense to the customers. Elaborate on the ethical and sustainable dimensions of manufacturing and marketing such a product in a country like India (10 Marks)
3. Are you aware that you are being tracked and watched while you are surfing the net. The advertisers observe your surfing behavior and accordingly target their ads at you. You end up exposing your supposed needs unawares as someone is stealing data about your online surfing patterns. This kind of tracking and placing ads in the surfer’s path is known as contextual targeting.
a. What is the inherent moral issue here? Why is it an issue? What does law say about it. (5 Marks)
b. Marketer’s say prohibition of tracking takes away the marketer’s legitimate right to study consumer behavior. Which side do you agree with and what are your reasons for doing so? (5 Marks)
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