NMIMS Complete Solution 2018
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Subject 1: Marketing Management
Q1. Briefly discuss the various stages of a Product’s life cycle, giving examples of products which are currently in each of these stages and the marketing strategies adopted by them.
Q2. Mitsui Fonda, the world’s leading automobile manufacturer, is considering launching a hybrid concept car which runs on three fuels: water, electricity and petrol. Priced at Rs. 30 Lakhs, the company is considering making a foray into the Indian markets. To assist the company in taking key decisions, prepare an exhaustive list of all the external environmental variables elucidating all the possible business, market and consumer related information that would be required by Mitsui Fonda, to understand the Indian market and consumer. (10 Marks)
Q3. ‘Zeal’ is a cosmetic brand that has products ranging from suncare to facial moisturisers, deodorant and shower products for men as well as women. While the women’s range comprises beauty and skincare products such as sunblocks, moisturizers, day creams, night creams, shower gels and deodorants, the men’s range comprises grooming and skincare products such as shaving cream / gel, aftershave balm, day cream, moisturizer and deodorant. For its range of products, the company targets the youth ranging from an age bracket of 15 – 30 years. Having gained significant popularity with consumers and being a trusted brand for the past decade, the company is now planning to diversify its product range to the next level and venture into health care products such as honey, energy drinks, immunity-building beverages etc.
a. Which of the following strategies will you choose:
Extend the existing Zeal brand to the energy drink segment or
Launch a new brand with a completely new brand identity
Justify with a suitable argument discussing the pros and cons of the strategy.
b. Accordingly suggest the most suitable target audience and an appropriate positioning for the brand; given the competition in the health care products
Subject 2: Business Law
Q1. In today’s corporate scenario undergoing long drawn litigation is expensive and time consuming. The senior management of your company has given you a project to find the feasibility of Alternate Dispute Resolutions (ADR). Please prepare a short brief on what is ADR, its types, advantages and practical examples where ADR is feasible than conventional litigation. (10 Marks)
Q2. Junaid is an investigative journalist assigned to identify and bring to light negligence of the Municipal Authority at Mumbai. Junaid is currently investigating whether the initiative of segregation of garbage has been fully implemented but he has not received any response from the authorities. Please help Junaid under what law he can legally obtain information along with the procedure, timelines and cost involved
Q3. Rakesh had planned to go for short holiday in Goa along with his wife. He started looking out for hotels in Goa and based on various websites and reviews he had booked a Le Grand Hotel in North Goa. He paid the money in advance and the booking was confirmed. On reaching this hotel, he found that the hotel was not as per the hotel’s website and reviews. Further, on reaching the hotel he realized that the pictures displayed on the website were in such angle so as to conceal the real look and image of the hotel property. Rakesh demanded a refund, but the Hotel refused stating that Rakesh was supposed to check before booking and quoted the principle of “Caveat Emptor”.
lease help Rakesh in the following:
a. Is Rakesh’s claim defeated under the principle of Caveat Emptor? Please give reasons for your answers. (5 Marks)
b. Assuming if Rakesh wanted to pursue this case before a Consumer Court, what are the remedies he would apply for?
Subject 3: Essentials of HRM
Q1. Define Job Specification. Create a job specification for the position of a tele caller for an E tailer.
Q2. Differentiate between recruitment and selection. List and explain some of the recruitment methods in the digital age. (10 Marks)
Q3. ‘Speedcall’ is a five year old telecommunications company. As a part of the strategic management to achieve its vision, it decides to conduct training for its first line staff selling over the counter products. The company does a thorough research and decides to conduct trainings on the topic of ‘customer centricity ‘ , realizing that giving importance to customers will be the only way to sustainable business. The company hires outside trainers to conducts training based on the outline created by the L&D department of the company. Almost 500 first line staff members are trained and after a year the company sees no effect on sales/ revenue..
a. What do you think is the reason behind failure of the above initiative? . (5 Marks)
b. Elaborate on the concept of training need analysis with reference to the above case.
Subject 4: Strategic Management
Q1) Carrefour is a French Retail Giant wanting to enter into India’s multi-brand retail industry. Perform a PESTLE analysis for Carrefour’s entry strategy into India.
Q2) Hindustan Motors has ceased to produce “Ambassador” car since 2014. Assuming you to be the new CEO of this company, suggest ways & means of resurrecting the brand “Ambassador” by building a Competitive Advantage. (10 Marks)
Q3) Geely, a Chinese automotive major wishes to enter into India to offer its automotive brands in the Indian market.
A) Perform Porter’s 5 forces analysis. (5 Marks)
B) Based on Porter’s 5 forces analysis, suggest whether the company should enter into India or not. Suggest the reasons behind entry or non-entry into the Indian market.
Subject 5: Business Statistics
Q1. The sample data from a research survey conducted in various cities on the amount of time 13-15 year-old children spent with mobiles are as follows:
|City||Time with mobiles (hours per week)|
For the above sample, determine the following measures:
- The mean
- The standard deviation
iii. The mode
- The 75th percentile Based on your calculations comment on the time spent on mobile.
Q2. ‘Mumbai Ice Cream an ice cream store gives relationship between ice cream sold and temperature. The store has taken a sample of a week’s data. Below you are given the results of the sample
- Which variable is the dependent variable?
- Compute the least squares estimated line.
iii. Is there a significant relationship between the sales of cones and temperature?
- Predict sales of a 95 degree day.
Q3. According to one of the recent study conducted by an academic researcher on international placement of students from leading institutes in India there is a high variation in the salary offered by institutes. The following details have been gathered from the placement institute of the colleges. The researcher wants to understand the trends with regard to international placement based on the data he has gathered.
|Amount (in USD in lakhs per annum)||Age||Marital Status||Type of institute||Gender|
- Using descriptive statistics explore salary, and identify factors that appear to influence the amount of the salary received. (5 Marks)
- Do a correlation analysis between ‘Amount’ and ‘Age’ and interpreted the coefficient of correlation.
Subject 6: Financial Accounting and Analysis
Q1. From the following information of A star Ltd. prepare the Cash Flow statement for the year ended 2017 and 2018 as per AS – 3. (10 Marks)
|Equity share capital||2,20,000||2,50,000||machinery||2,00,000||2,30,000|
|9% Preference Share Capital||1,00,000||1,10,000||Building||1,50,000||1,76,000|
|Profit & Loss A/c||1,04,000||1,34,000||Stock||84,000||98,000|
|Provision for Tax||10,000||12,000|
Q2. Balance Sheet for JK Ltd. for the year ended 31st March 2016 & 2017 (10 Marks)
|Equity Share Capital||2,00,000||2,00,000||Land||50,000||50,000|
|9% Preference Share Capital||1,50,000||1,50,000||Building||1,50,000||1,35,000|
|Reserves||1,00,000||1,22,500||Plant & Machinery||1,50,000||1,35,000|
Profit & Loss Account for JK Ltd. for the year ended 31st March 2016 and 2017
|To Cost of goods sold||3,00,000||3,75,000||By Sales||4,00,000||5,00,000|
|To Operating Expenses|
|To Interest on Debentures||8,500||12,750|
|To Net Profit||75,000||95,000|
Using the tool of common size financial statement analysis, comment about the improvement or decline of financial performance of the company.
Q3. The following extracts are available from the financial statements of companies V ltd. and J Ltd. for the year ended 31st March 2017: (Rs. In Lakhs)
|Particulars||V Ltd.||J Ltd.|
|Revenue from operations||1,500||6,000|
From the above information answer the following questions with the help of suitable ratios:
Which company has better solvency using current ratio and share value using earning per share?
Which company would you recommend for investment? Justify. (5 Marks)
Which company has efficiently employed capital using return on capital employed and better operational efficiency using operating profit ratio?
Which company would you recommend for investment? Justify.