1st Year MBA Marketing Management- 8 Subjects Annamalai Assignments



 Each Subject – Two Answers

Principles of Management


Q1. Choose one academic administrator and another public administrator and conduct interview and then ask them how their job differs from that of business managers. How do they know how well their department, institution or organization is performing, Since profit is probably not one of the criteria for assessing effectiveness and efficiency?


Q2. Design a interview schedule and conduct the interview a manager in your locality and ask him how many subordinates he has. Are different numbers of subordinates supervised at the top, the middle, and the bottom of the organizational hierarchy? What really determines the span of management in the organization.


Q3. “There are two notions about relationship between job satisfaction and productivity: a happy worker is a productivity one; a happy worker is not necessarily a productive one. Critically evaluate this statement and bring out the situations under which each statement is true”.


Q4. “Planning is the basis, delegation is the key, information is the guide, and action is the essence of control of.” Trace the relationship between control and other functions with real life examples.


Marketing Management


Q1. Examine the suitable demographic segmentation variables other than age and sex for the following industry

• Two wheeler

• Brewery

• Insurance


Q2. You have been selected by the ABC pharmaceutical company to be a sales force for the period of three years. Identify and describe how you would progress through the steps in effective selling.


Q3. Select an example of a new product failure in the recent context. Explore and prepare a report highlighting the causes for its failure. Do you think a better understanding of consumer behaviour could have contributed to its success in the market place? Do you accept or not? Justify your stand.


Q4. Design a questionnaire to determine repeat purchase behaviour and brand loyalty with respect to

• Fairness cream

• Mobile

• Sports shoe

• Ready-to-wear garments


Financial Management


Q1. Design an appropriate capital structure which yields more profitability of a service industry of your choice. Illustrate your answer with the help of a EBITEPS analysis.


Q2. The finance manager should take an account of the time value of money in order to take a correct financial decision. Elucidate the statement with the help of suitable illustration.


Q3. The goal of capital management is the maximisation of long run earning to present share holders. – Comment


Q4. You are a finance manager in a manufacturing organization. You came to know the sales are very low when compared to the last year. So you have decided to do credit sales. Draft a proposal highlighting the decision areas to be concentrated to avoid non-payment.

Operations Management


Q1. Selecting a facility location usually involves a sequence of decisions. This sequence can include a national decision, a regional decision, a community decision and a site decision. Elucidate your views with reference to the above context.


Q2. Why is the management of projects a challenge for most of the managers in production systems? How do these managers meet those challenges? What tasks must the project team perform before the project begins? What tasks must the project team perform as the project progresses?


Q3. Rane is a medium size manufacture of oil field pumps. The firm has developed a new model of high-pressure, secondary-recovery purge pump which improved performance. Hemalatha, manager of process engineering, is trying to decide whether Rane should make or buy the electronically controlled input valve for the new pump. Her engineers have developed the following estimates:


  Make(Process A) Make (Process B) Buy
Annual volume 10000 units 10000 units 10000 units
Fixed cost/year Rs.100,000 Rs.300,000
Variable cost/unit Rs.75 Rs.70 Rs.80

a) Should Rane make the valve using Process A, make the valve using Process B, or buy the valve?

b) At what annual volume should Rane switch from buying to making the valve using Process A?

c) At what annual volume should Rane switch from Process A to Process B?


Q4. A JIT implementation team is evaluating lot sizes and setup times throughout the factory. The first machine to be evaluated currently requires about 20 minutes for the machine operator to complete a changeover between different part types. Each part requires 1.2 minutes for processing. Parts are currently produced in batches of 60 units. The labor rate is Rs.14.50 per hour.

a) What is the current average labor cost per part, including changeovers?

b) If the changeover time could be reduced to 10 minutes, how much labor cost per part would be saved using the current batch size of 60 units?

c) If the changeover time could be reduced to 10 minutes, how much could the batch size be reduced in order to achieve the current average labor cost per unit?

Human Resource Management


Q1. “One reason for implementing global training programmes is the need to avoid business losses due to cultural insensitivity”. What sort of training programme would you recommend to avoid such cultural insensitivity?


Q2. Bring out some real life examples of how to use interest inventories to improve employee selection. In doing so, suggest some examples of occupational interests that you believe might predict success in various occupations including Professor, Accountant and System Analyst.


Q3. Design a graphic rating scale for the below mentioned professions:

i. Secretary

ii. Engineer

iii. Web Designer


Q4. Develop an incentive plan for the following positions:

i. Chemical Engineer

ii. Plant Manager

iii. Used car sales force

iv. First-line supervisor.

Examine the factors that you have to consider in reaching your conclusions.

Statistics for Managers


Q1. The personal director of a company wishes to select applicant for advanced training without regard to sex. Let ‘W’ denote Women and ‘M’ Denotes men and the pattern of arrival be M WWW MMM WW M WWW MMMM W M W MM WWW MM W MMMM WW M WW MMMM WW M WWWW MM WW M W M WW. Will you conclude that the applicants have arrived in a random fashion?


Q2. The following represent the number of unit of production per day turned out by four different workers using five different types of machine:

Machine Type
Worker A B C D E Total
1 4 5 3 7 6 25
2 5 7 7 4 5 28
3 7 6 7 8 8 36
4 3 5 4 8 2 22
Total 19 23 21 27 21 111

On the basis of this information , can it be concluded that (1) the Mean Productivity in the same for different Machine, (II) the worker’s don’t different with regard to productivity


Q3. The average monthly sales of 5000 firms are normally distributed, its mean and standard deviation are 36,000 and 10,000 respectively, Find.

a. The number of firm have sales over 40,000

b. The percentage of firms having sales between Rs. 38,500 and Rs 41,000

c. The number of firm having sales between Rs. 30,000 and Rs. 40,000

The relevant extract of the area table (under normal curve ) is given below

Z 0.25 0.40 0.5 0.6
Area 0.0987 0.1554 0.1915 0.2257


Q4. Mr. Ramana and Miss. Lalita, Researchers of Management department, Adopted

different sampling techniques while investigating the sample of the students to know the number of students falling in different intelligence level. The results are:

Researcher Below Average Average Above Average Genius
Ramana 129 90 66 15
Lalita 80 66 50 4


On the basis of the above data, can we say that the two researchers have adopted significantly different sampling techniques? Test the hypothesis at (a) 0.05 and

(b) 0.01 level significance.




Q1. Compare the barriers to oral and written communication. Which is more challenging? provide the ways and means of overcoming these challenges.


Q2. What is the relationship between leadership behaviour and effectiveness of communication? as a leader draft a letter to your subordinates to propose new product ideas.(Assume a FMCG company of your choice)


Q3. What are Blogs? How Blogs can be used to promote business for a company selling designer leather goods? List out the essential characteristics of a good blog.


Q4. In what way business and academic reports differ? Draft a business report to be submitted by a Regional sales manager to Vice President of a company marketing medical equipments.



1. Discuss the ethical issues connected with advertising with examples

2. Comment on the methods of post testing of an advertisement copy. For an effective brand building excessive globally, how will you choose your celebrities? enlist reasons for it.

3. Mark five advertisement in a magazine identity the message strategy, appeal and execution. All frameworks for each advertisement did the creative select the right combination for advertisement? What other message strategies (or) executional framework could have been used.

4. Select the advertising campaign and develop what you think are the objectives of the advertisement how has the message design achieved/attempt to achieve these objectives?


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